Specialist railway and model railway organisation websites
Model railway organisations, be that clubs and societies or specialist kit makers and retailers, have specific needs when it comes to their websites.
In the past, many model railway organisations relied on home-made websites or ones built by friends, as a favour. But today’s railway modellers and society members are becoming much more sophisticated and expect a professional online presence. What better way to develop your model railway website than have it built by an experienced web developer who is also a modelling enthusiast?
Pay-as-you-Go websites for railway organisations
Many heritage railway and model railway organisations don’t have the budget to fund the sort of professional website they need. This becomes a ‘Catch-22’ situation. A good web presence increases sales and memberships, but without the necessary financial resources, this seems an impossible ambition.
But Hampshire-based WEB-right’s Pay-as-you-Go subscription websites solve this problem. There are no deposits or high capital investments, and no long-term contracts. You pay an affordable set website rental fee each month without compromising on quality or performance.
- Experienced, professional web-builders with a proven track record
- Friendly personal service delivered by someone who is part of your community
- Site built to your requirements to grow with your business or organisation
- A website you can manage yourself to reduce ongoing expenses
- In-house SEO (search engine optimisation) and copywriting services
- All sites built to work with mobile devices (phones, tablets, etc.)
Railway Modeller magazine
We noticed that the March 2019 issue of Railway Modeller had an interesting article in the ‘Talking Points’ section by Gwion Davies. Gwion’s article is titled “Is your club website fit for purpose?”
Gwion says in his article, “A fair number of railway society websites I come across, use web design practices from the 1990s.” He continues, “… (they) look very dated and don’t work well on modern hand-held digital devices …”
Gwion suggests 11 steps to be considered and, though we don’t agree completely with some of his statements (especially around GDPR), he has hit the nail firmly on the head. Excellent article, Gwion, and well done to Steve Flint and the Railway Modeller for printing it.
Buying online is second nature for today’s consumers. This is particularly important for railway modellers and enthusiasts who can’t buy the specialist products they want on the High Street.
Many model railway retailers and kit-makers still rely on attending exhibitions and events, and providing a mail order service which is labour intensive, expensive and time-consuming to manage. With an online shop, you’ll not only increase your sales and revenue, it will also give you access to a much wider market.
Online shops are simple to manage, and efficient. Payment is taken at point of sale through a secure online system going straight to your bank. Even your stock management can be automated.
Speak to David at WEB-right today about how a specialist online shop will increase you sales and save you time and hassle.
Preserved railways, stations and even model railway museums are popular tourist attractions. Visitors mean increased revenue and money that can be ploughed back into future developments and restoration work.
With a WEB-right website, you can automatically schedule events and increase public awareness. For example, why not increase footfall and revenue with an online booking system. If your railway association is a membership organisation, your members can enjoy all their benefits in a dedicated private area.
Model railway clubs and ‘Line’ societies need an online presence to promote their exhibitions and activities.
A website can provide points of contact, a showcase for the club or society and its members, and a private area for members.
Some ‘Line’ societies might use the website for the sale or distribution of books and other information.
Experienced model railway website development
Contact David today by phone on 02392 503742 or to find out what WEB-right’s specialist skills can do to help promote your model railway interests.