Why do I need a website?
If you don’t already have one, you might be asking yourself the question “Why do I need a website?”. You might argue you have enough business as it is, you can’t afford a website, or you’re just not a computer-person.
As website developers you would expect us to say that every business needs a website. But there’s no doubt companies which don’t invest in their online presence are at a disadvantage.
If your concern is primarily financial, a Pay-as-you-Go website is the answer. Instead of an upfront cost, you rent your website on a monthly basis.
If you are in the ‘Why do I need a website camp’, here are 10 good reasons which might help you reach your decision.
- Perception – As consumers in today’s digital world, we expect the companies we buy from to have a website. How many times do you ask someone what their web address is? How often do you research products or services online? Companies without a website can be perceived to be insignificant and behind the times.
- Cost-effective marketing – Websites are an affordable way of marketing your company. Compared to the cost of advertising or even producing a print brochure, investing in a website is considerably lower cost and has the potential to reach a greater audience.
- Open all hours – When you have a website, your business shop window is open to the world 24/7. Your website never sleeps!
- Visibility – By 2019, 91% of UK adults were internet users. For the majority of people, a company’s website is the first port of call when making the decision to buy a product or service.
People go online using their phones and tablets, as well as PCs. If you want to reach these people, a website is essential.
- Competition – If your competitors have a website and you don’t, you will lose business opportunities. Equally, if you have a website and your competitors don’t, how much more business might you attract?
- Expand your market – If you have products or services you can sell nationwide or even internationally, having a website will give you a world-wide audience you could not reach in any other way.
- Showcase your products or services – How many times have your customers said, “I never knew you did that”? When you have a website, you can showcase all your products or services under one cost-effective online ‘roof’.
- Inform your customers – Giving advice doesn’t reduce your sales – it increases them. Using your website to freely give information and answer people’s questions up-front will boost your professional reputation and your sales.
- Demonstrate your expertise – If you’re a specialist in your field, you can use your website to build your reputation and credibility.
- Sell your products – Many small businesses sell their products online, reducing the need for expensive premises and higher staffing costs.
SMEs utilising technology for growth
Small and medium sized businesses are the backbone of the British economy. Ranging from 1 to 250 employees, 99.9% of all businesses in the UK are in the SME category, and combined they account for about 60% of the private sector workforce.
Joint research between American Express and Oxford Economics has some interesting points to make about the use of technology.
This research has found that SMEs have the ability to respond to growth much more quickly than larger organisations. This is particularly apparent when it comes to technology. 42% of businesses polled said they had plans to modernise their processes to increase their effectiveness.
Over 65% of the businesses recognise the value of developing user-friendly websites and mobile apps.
Would you want to be one of the 35% left behind?
This extract came from a CBI article “How SMEs are unlocking growth in 2018”.
If your business is one of those which doesn’t yet have a website and you want to change this, contact WEB-right today. We’ll be pleased to help and advise you every step of the way. All you have to do is give us a call on 02392 503 742 or to request a call back.