If you’re a start-up business in the Gosport area … including Lee-on-the-Solent, Stubbington and Fareham … you’ve probably been thinking about using a website to showcase and promote your business.
Businesses have been coming to WEB-right for their first website for over ten years, and we were a start-up once.
One of the biggest barriers to getting a new business launched is the money you need to get started – at the beginning, there seems to be nothing but out-goings, and the expense of a new website could make a substantial dent in your finances. This is one of the reasons we offer a ‘Pay-as-you-Go’ website service.
There are lots of things you can do for yourself when you start a new business, and building your own website is one way of saving money. The problem is that it takes up your time … time which could be better spent earning money … and you will find it’s harder to build a good website than you imagined.
Building your own website is often seen as the cheapest way of getting the online presence your business will need. But you need to think long and hard before taking this route, as the decision isn’t as straight-forward as many people think.
So, let’s look at some of the principal factors, and what you need to weigh up before making your decision.
If you build your own website, you will undoubtedly spend less money in the short term. However, your website is a business asset which needs to work for you in the long-term.
It’s helpful to consider the difference between ‘Price’ and ‘Cost’. The ‘Price’ you pay for your website, and any other asset, is what you pay in hard cash. The ‘Cost’ is what the website takes out of the business in terms of your valuable time and effort, and what that means in lost sales and marketing activity.
Sometimes the Time factor turns out to be more important than the Money. There are lots of online platforms boasting, for a few pounds, you can build your own website – you will see words like ‘free’, ‘beautiful’ and ‘professional’. If you use one of these website builders, it’s very easy to spend more money than you expected, and end up with a poorly designed website which will not help your business.
There are three draws on your time when building your own website:
- Finding out how to design an effective website
- Learning how to use the tools to build the site
- And, a much smaller amount of time, loading your words and images.
Ask yourself these questions:
- Do you know the principles of, not just good, but effective web design?
- Do you understand the use of colour, contrast and imagery to make your site a delight to visit?
- Do you understand how to use typography to improve visitor engagement?
- Do you know what contributes to a good or bad user experience?
- Do you know how to write the copy for your site (the words) so that your visitor wants to become a customer, and the search engines will understand what you do so they can index your site properly?
If you don’t know the answers to all these questions, you will need to research and learn before you can build a professional website … whatever the extravagant claims of the site builders. If you decide to have someone build your website for you, make sure they can answer these questions too!
How can WEB-right help with both Time and Money?
Over the course of ten years, we’ve accumulated a lot of knowledge and experience so we can deliver a professional and effective website … in much less time that it would take you to build one.
As you’d expect, our engagement with the world of web design continues – we never stop learning how to build the best websites for our clients.
As we build websites quickly and efficiently, we can provide you excellent value for your hard-earned cash.
To ease the finances of new businesses, you can take advantage of the WEB-right ‘Pay-as-you Go’ website service – there are no deposits or other up-front costs to eat into your start-up budget.
To find out more about the WEB-right ‘Pay-as-you-Go’ website service and how you can hit the ground running with an effective and professional website, visit our Pay-as-you-Go page.
If you have any questions, we’re just an or phone call away.