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A Brexit New Year Resolution – Time for Action

Talk Talk

Is your business going to be a sparkler … or a damp squib in 2019?

There’s a lot of talk in the press and political and business circles about what effect Brexit will have on the economy. This is not a new topic of conversation. Nearly two years after the vote to Leave, the questions are the same. The answers are the same too … no one really knows.

There’s plenty of speculation:

  • “The UK will be worse off”,
  • “We’ll be able to forge our own trading links”,
  • “There won’t be anyone to pick our fruit and veg”,
  • “We won’t have to kowtow to the unelected Euro regulators”.

For small businesses, the effect on the economy as a whole is probably not very important – there will be some effect but, good or bad, there’s nothing we can do about it.

In fact, the trade war between the US and China will probably have a bigger impact in 2019 on small businesses than Brexit.

Do Do … or become a Dodo

For small businesses there are a number of certainties: the buses and trains will still run, there will be food in the supermarkets, and … our customers will want to buy our goods and services.

Hang on a minute!

What’s more important to a small business:

a)      Worrying about the economy, when we have absolutely no control or influence over it,

or …

b)     Working on our business so we can make it larger and healthier than last year?

Light bulb moment

If you haven’t already seen the light, get those dark glasses off before it’s too late. If you’ve been worrying about Brexit, you probably haven’t done anything positive to ensure your business survives. If you haven’t started to work on your business already, you’d better clear the decks and get going at once.

No more ‘ifs’ and ‘buts’ – positive thoughts only ahead

Get some heads together … family, friends, staff, partners … make plans and take action:

  • Reduce your overheads and cut out waste – this doesn’t have to save huge sums, as every little helps
  • Consider your existing customers, and make sure they will want to come back to you instead of going elsewhere … and that isn’t just about price
  • Consider your future customers and how you will attract them by being better not cheaper
  • Re-work your marketing tools so you can reach those future customers – flyers or brochures, social media, and probably your biggest single marketing asset … your website

There are just a few days to go before the first full week of 2019 – do your planning now, and take action on Monday 7th January 2019. Then, whether the economy is stronger or weaker after Brexit, your business will be ready whatever happens.

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