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Typography – the element of web design you’ve probably never heard of

Let’s start with a definition – typography is …

The art and process of designing typeset material, including the choice of fonts, legibility, leading, kerning, layout, and the use of white space.

(Oxford Reference)

Typography Lost (with nod to John Milton)

Why is typography important to your website?

Even though the internet is becoming an ever more visual medium, 95% of the content is text. Text is what we humans read, and it’s what Google indexes. We all know the phrase “a picture paints a thousand words”. But pictures on their own are not sufficient – picture-based home assembly instructions prove that!

Where the art of SEO is getting the web page in front of people, typography is the art of engaging with those visitors.

So, the purpose of typography is to make sure the website visitor can read and absorb the words with the least effort. Good typography leads to a better rate of conversion, turning visitors into customers.

Don’t all web designers build this in?

You will be forgiven for thinking that all web designers, that is people who build websites, use the principals of typography. A random trawl round the internet shows a majority of sites are built without typography in mind. That’s almost as bad as ignoring SEO.

Part of the problem is that it’s just so easy to build a website these days. There are numerous online platforms providing site building tools which are very affordable, so many people build their own website. They see it as a way of saving money. That’s the ‘price’. The ‘cost’ side of the equation is business lost because they haven’t built an effective website.

There are also web design companies and freelancers who have forgotten the importance of text. They allow graphics and images to dominate or even obliterate the written words.

Fashion plays a part too, and one of the trends is to use light grey text on a white background. This can be very difficult to read. Why would you make life difficult for a potential customer? It’s like making them look at product images through frosted glass.

WEB-right understands the importance of typography

As well as applying Google’s recommendations on content and SEO, we also apply the principals of typography to every website we design and build. Why would you buy a car with no engine and no wheels?

Typography isn’t about the choice of font – that is just the first half-step. Good typography is presenting the text on your website so your visitors can find, read and absorb the information they need. How many conversions will you get if they have a negative experience?

Give us a call when you want a website that’s gassed up and ready to go!

Website fashions – part 2

The effect of fashion on a website What prompted me to blog about website fashions, was visiting a fishmonger’s website after finding them on Twitter. The only useful information on the opening page is their name, and the city and district they are in. The image is very generic, with the tail of a fish,… Continue Reading

Website fashions – part 1

The word ‘fashion’ conjures up images of models on catwalks. In fact, these associations are so strong, the clothing industry is usually referred to as the ‘fashion industry’. Website navigation fashions There have been a number of changes in website fashion – the use of menus and navigation, for example. A vertical menu on the… Continue Reading

Hampshire website developers looking for a good cause to sponsor!

Are you involved with an independent Hampshire-based charity or good cause? Are you running an ongoing fundraising campaign? Would a completely FREE-OF-CHARGE website help you raise your profile and increase donations? Yes? Then WEB-right, the Hampshire website developers, want to hear from you before 15th September 2018. Website sponsorship opportunity WEB-right, now based in Gosport,… Continue Reading

Hampshire web developers seek good cause for website sponsorship

Gosport-based web developer, WEB-right (https://www.web-right.co.uk) is seeking a Hampshire based charity, good cause, or social enterprise to benefit from a free 5-page sponsored website. Applications are invited from all sectors before 15 September 2018. This sponsorship opportunity is open to independent Hampshire-based charities, fundraisers, social enterprises or good causes benefiting the local community. The recipient… Continue Reading